holdenhinkle
Inspired
I run a decent sized music lesson agency and we've seen a huge decline in requests for guitar lessons and a large increase in requests for piano and voice lessons over the last few years.
I started digging around our Google Analytics to see what was happening, and the difference between guitar and piano/voice is now significant.
I thought, well this is our site, maybe the type of traffic we're getting has changed. Maybe the guitar traffic is going somewhere else?
Then I looked at Google Insight and it confirmed the decline - Google Insights for Search There are still more searches for 'guitar lessons' than 'piano/voice lessons' but you can see the trend is very clear: guitar is on the decline.
Today's music is less guitar-centric than it used to be so maybe that's why? Or instead of searching for guitar lessons now, people are going straight to youtube or other online lesson sites? But still, people would have to find those sites by searching for them, so I don't think that's the cause of this.
What do you think?
I started digging around our Google Analytics to see what was happening, and the difference between guitar and piano/voice is now significant.
I thought, well this is our site, maybe the type of traffic we're getting has changed. Maybe the guitar traffic is going somewhere else?
Then I looked at Google Insight and it confirmed the decline - Google Insights for Search There are still more searches for 'guitar lessons' than 'piano/voice lessons' but you can see the trend is very clear: guitar is on the decline.
Today's music is less guitar-centric than it used to be so maybe that's why? Or instead of searching for guitar lessons now, people are going straight to youtube or other online lesson sites? But still, people would have to find those sites by searching for them, so I don't think that's the cause of this.
What do you think?