I'm guessing this is an attempt to try to figure out if/when a hypothetical Axe III may come out ?
Not sure if this is a joke, or not. But their Facebook page starts well after the release of the Axe-FX II, and the MFC101. Not exactly a real History going on there.
F.Y.I. Fractals FB timeline started April 18th, 2010. The Axe-Fx II was released in May 2011.
Standard: 2006.
Ultra: 2008.
II: 2011.
II XL: 2014.
I couldn't get it to load anything before 2012, either way, it doesn't document every product release.