I like how they have a studio backing track for the commercial/video and focus on control with apple products, yet there is no actual sound clip or live demo LOL.
I actually really would like to Hear it before dismissing it.
What is L6 thinking? An amp that requires an iOS device to get your tones? On top of that, it's not even using their HD amp modeling. It's using the X3 amp modeling. And their "tone matching" feature is simply identifying the song that you're playing along with from your iTunes account and finding a matching preset from their CustomTone library.