At the risk of sounding geezerly...
I remember that a lot of Fender / Gibson guitars built during in the 70s were all over the map for quality, and many of them seemed like mere "products" being cranked out by manufacturers looking to maximize profit by cutting costs. Another factor in the quality range is that many Fender and Gibson guitars built into the 70s were still hand-shaped / hand-machined, resulting in significant quality variance. Even after you'd settled on a specific model, you had to play a lot of guitars to find a really great one with a good body, good neck, good electronics, and good overall build. As soon as everyone - including Fender and Gibson - starting using CNC routers / cutters, and and other computerized equipment to manufacture instrument necks/ bodies / components, the quality variance was greatly reduced and the overall level of quality was uniformly higher. Manufacturing cost went down, but generally speaking, the prices didn't.
In 1979, I wanted a Gibson, but couldn't find a really great Les Paul in my area at a decent price, so I decided to order a guitar from Carvin. It was phenomenal in quality, and clearly had been built by people who were passionate about electric guitars. Same for my first exposure to PRS, Suhr, Knaggs, Reverend guitars, etc. When I was in high school in 1978, you could buy a brand-new strat or a brand-new Les Paul custom, for about $650. I think Fender has returned to making high-quality guitars, and you can still buy a new strat for about the same price as when I was in high school - and I would wager it's probably a better guitar than what was available in 1978. A brand new 2015 Les Paul Custom is around $3200 or more. Sure, they're nice guitars. But for that price you could buy a beautiful PRS, a highly customized Carvin / Kiesel (or two), three nice strats, or one of many other lovely boutique guitars. Gibson has been woefully out-of-touch with the general guitar purchasing community for a long time, and this press announcement is evidence of their current state. It's a bummer. Gibsons were once highly covetable and highly accessible to musicians. I think they've really fallen from their throne. And can't get up.