I agree with that, I don't understand why guitarists are not trying to develop their own particular sound. Just as a guitarist develops his playing skills from years of trying to perfect them I would think they would also be honing in their own particular guitar tone to distinguish them from other players. When you hear Eric Johnson you know who it is because he has his own sound. This was just one example, I hope any guitar players who read this give this some thought and maybe make a move in the right direction to start working to develop their own unique tone. That is what is so great about the Axe FX it enables you to produce what ever tone you are after. If you only want to sound like one amp then just get that amp and don't bother with the Axe. There are enough people purchasing these that I don't think Fractal will miss you. With every preamp or guitar effects pedal I have ever bought I have been able to develop a pretty good guitar tone. Like I have said in other posts when I get the sound I am after I name it by my name as it is my sound. The Axe FX will produce what ever sound you want it just takes dedication and time!