So basicly a modelling pickup, but fully analogue at that?
Printing the windings of a coil to a circuit board is not a new idea, really. I wonder why the pickup industry hasn't made use of this technology for so long.
Anyways, seems like an interesting product, no matter if this is actually a new idea or not. With a bigger company like Fishman behind it, we can expect this to hit the market pretty soon. I think I'll keep this on my radar. I have always wanted more flexibility in magnetic pickups.
The article sounds a little over-hyped, though. The market they are aiming at with this product will probably not be as big as they expect, with so many guitarists being the traditionalists they are.
Then again, they said that about amp modelling aswell...