Yes, I own an Axe-Fx II XL+ but I also own a Kemper too. I haven't had the time for forums for a very long time until recently.
I want to make it clear that I am someone invested in Fractal and that I am very interested in seeing them be successful. I have no reason for them not to be. I wouldn't have an Axe-Fx without them.
I know this is long, but hopefully, it explains things fully.
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I strongly believe they would increase revenue by having a more universal product. I'd personally pay more for it. Just because they make it available in a more universal format doesn't mean they can't be exclusive to them being the sole source for attaining that product. If they make the sale, who cares what the user does with it afterwards?
I know I could profile the Axe-Fx to get the cab I wanted onto the Kemper and use Cab-Lab for recording, but this isn't about just my particular situation.
I just don't understand the gain from their implementation on this and it frustrates me knowing it could be done better.
Think of it this way, an exclusive format encourages people to buy into the hardware or exclusive software to take advantage of the exclusive file format. A general format does not encourage someone to buy the hardware or exclusive software in order to use the exclusive content.
Who is going to buy an Axe-Fx or AX8 just because of the third party cab packs it has available?
The Axe-Fx is considerably more impressive than the cab packs so why would cab packs be the thing that people focus on when considering the purchase?
I doubt anyone is going to be "These cab packs are awesome. Gotta buy an Axe-Fx so I can buy and use these."
Or maybe they do? I don't know. I'd bet on them buying someone else's impulse responses though.
Also, adding WAV would open the door for sales from everyone who owns the older Axe-Fx units (Standard and Ultra). Those aren't going to pop out of existence so why not sell to your legacy audience too? The newer Axe-Fx units have a multitude of features to offer. The cab packs aren't needed to get someone to upgrade and they probably won't. Legacy device users will just get someone else's IRs which means a lost sale for Fractal. Those people and everyone else with other devices are just going to go buy another manufacturer's impulses. Why not take advantage of the opportunity and make the sale instead of seeing them go elsewhere?
Line 6 does this, Kemper does this, Yamaha does this, Two Notes does this, so if you think FAS would put themselves at a competitive disadvantage in terms of exclusive content for their proprietary platform, then you need to think of this as a business owner rather than an end user.
I
am thinking of this from a business owner's perspective. My goal would be to sell to the largest audience. They have encryption on syx files. Encrypt the WAV format section of the cab pack archive, and have a paid decrypter for that instead or just have a pack with the WAVs at a higher price.
There are several companies that sell products fully knowing that they may be used in conjunction with another manufacturer's product. Being business-savvy, they allow this to happen because it makes them more money. Fractal happens to be one of those. We wouldn't have the FX8 if Fractal weren't desiring to sell to an audience that uses amps and devices other than the Axe-Fx amp models. I know the FX8 has taken away sales from the other Fractal products without a doubt because I've seen it myself. That happening is completely okay though because they brought in sales from a large audience they previously weren't reaching which offset that minority of lost sales.
With the amount of stuff FAS gives end users for free in terms of new FW, there needs to be some revenue stream for them other than chasing Cab Lab or hardware sales. Exclusive content Cab Packs are one way Fractal is able to offer customer service and Firmware updates at a level unprecedented with other manufacturers as well as generate future sales of hardware and proprietary software, just as other manufacturers do..
They don't have to be in a proprietary format in order to sell them or for people to buy them. I'm not saying they should do away with these exclusive cab packs but that they should rework the way that they license/sell/offer them.
The Wiki will give you the advantages of Ultra-Res format if you have not reviewed it already.
IIRC: A detailed (long) enough WAV converts to Ultra-Res when loaded on the Axe-Fx. I'm pretty sure I've even loaded some in the past that have done that since I had several that showed up in italics.
One of the store web pages even says "
The OwnHammer Studio Mix UltraRes collection includes every IR in the OwnHammer Studio Mix Libraries (as of Feb 7, 2014). They have been re-created in the new UltraRes format based on original full-resolution captures."
That implies that they were created from the original WAVs.
No one is forcing you to buy impulse responses in a proprietary Fractal format. If you do not want to be locked into a Fractal proprietary format, as I outlined previously, there are scores of impulse response providers who offer wav file format impulse responses that can be used both with Fractal and other hardware/software devices.
My personal interest in this matter (which isn't my main focus at this point) is that I want Misha's cab packs but I want to use them on all of my devices for consistency. I know there are convoluted ways I have of getting the cabs where I want them but I'd rather pay Fractal and the IR manufacturer more to not have to do that. If I buy what's available now (assuming I have Cab-Lab), I can use them on my Axe-Fx and in Cab-Lab. Fractal didn't make an additional sale from them having it in that proprietary format. They made a sale because that cab pack has impulses that are exclusively sold through Fractal, but not because of their proprietary format (that WAV files could be converted into).
You're suggesting I go elsewhere for my needs causing Fractal to lose a sale when I'm proposing something that allows
Fractal to make money from my sale instead as well as a lot of other people's.
Keep the exclusivity of the cab packs but allow for the unlocking of the included WAVs format through Cab-Lab or a similarly-priced decrypter.
That results in more sales.