Budda
Axe-Master
At all? No one? Ever? Including me?
A contender is any appropriate product available for audition and in the buyer's price range. It isn't each and every product on the market. For some people, neither the Axe III nor the Helix are contenders because of the price. I know I've tried everything I could find in my price range that I could demo in person. And if I decide on something and a better product comes along, nothing will prevent me from changing my mind, selling the original gear, and buying something else. I know of musicians here in town who do the same. We compare each other's gear as well.
And sure, plenty of people buy the first thing they see because of price/convinience/recommendation/whatever and are totally happy with it for many years. No blanket generalization applies to everyone.
It was your blanket generalization I took issue with lol.