Every time I cringe at how much I've spent on my Axe rig, I think to myself how much more it would cost to buy and flip all those amps it comes with. I paid $2200 for my AFX2, plus $1600 for my two Atomic cabs. Add my Boomerang looper, expression pedals, floor controller and the total comes to over $4000.
I've been playing with the Swart Atomic Space Tone amp lately. That alone is a $2000 amp with nothing else. If I didn't have the AxeFX, I'd likely want the Swart, a vintage Princeton, a vintage Marshall, etc. So, in reality the cost difference is not that bad.