Everything wrong with corporate America in one sentence.
This and other comments of this thread is covered in hilarious fashion in the movie "Head Office". Stars include Father Guiddo Sarducci, Eddie Albert, Judge Reinhold, Danny DeVito, Jane Seymour, Wallace Shawn, Rick Moranis, Brian Doyle Murray and more! As heavy as "Network" IMO, but with lot's of laughs along the way. If you can't not find it and want to see it, PM me and I will try to point you to a solution!!
The purpose of switching to subscription plans is not to increase revenue. At best, these kind of changes tend to be revenue neutral. The purpose is to smooth out the revenue stream. The feast or famine revenue stream that comes from paid updates makes it difficult to fund development. Everyone suffers when development can't proceed due to uneven income.
One of the other "benefits" to corporations switching to subscription service based items is the company "value". When companies are being "valued" in the market (and for credit, etc.), part of the "value" is based on recurring revenues. You can tell a banker all you like that everyone is going to upgrade to the new version of Photoshop next year all that you like, but if you can show the banker "We have 7 million users who are paying us monthly regardless of whether we release a new version or not", well, that wins! You suddenly can get that loan you needed to build the new call center in India!!! A friend of mine, worth well into 7 figure territory with all kinds of assets was recently refused an increase in their credit card spending limit from $8k to $10k. They told her that she did not have any mortgages, and therefore did not fit the criteria of their credit limit increase protocols! F'in CRAZY!!! She also pays off her cards every month, so they make no interest on her which is the more likely reason for the refusal (though they still make money on every transaction with that card)! Like Dwight D. Eisenhower said on his way out of office "Beware of the military industrial complex!". He was right, but we can remove the military from that statement (or change it to multi-national) now when it come to what to be wary of!!!
As for the initial interaction in this thread, I had a similar one about 10 days ago. I was switching the hosting service for some of my websites (which I have done dozens of time for clients for decades), and I get this woman on the phone who was a total lost cause. Here is a basic summary:
CS: What can I help you with today?
Me: I would like to move a website over to my new hosting account. It is currently hosted at godaddy and my account there is still active. I don't need your help in moving it, I just need to know where I go in your control panel to set up a domain.
CS: What domain would you like to buy?
Me: OK, if you don't answer my next question with a logical and appropriate answer, I would like to talk to your supervisor.
CS: I am so sorry, let me put you on hold.
Me: FINE!
10 minute wait
CS: Click on the button labeled "Assign".
It should have been labeled "Add On Domain" or "Domain Setup", but it's not (and no pop up hint or help menus to try to figure it out). And she should have known this in tier one support when somebody calls about hosting. Anyway, it is what it is. I will be ending my Adobe subscription as soon as I can find the balls to cut the string on an array of products I have been using for decades (started with photoshop 2.0 in 1994 I believe, a friend upgraded to 3.0 and gave me his 2.0 disk - woo hoo)!