Marketing is a never-ending wheel. Same reason why there's multiple air shows and car shows. E3 and SEMA, all the conventions. Gotta get the word out. See and be seen.They combined Summer and Winter NAMM. Makes more sense to me. Never understood the need for two shows.
Yes it’s pretty much that.I've never been to a NAMM show but after 30yrs of playing I've always wanted to go to one? I've watched almost every YouTube namm video showcasing new gear, vintage gear all that great stuff. I know musicians that normally show up at a namm are likely on a whole different level, my only fear is that it would be the equivalent of walking into a guitar center on a Saturday and there's 7000 things going on hearing nearly all of them at once and the dome is ready to explode!!! I guess it's a side affect of "hearing everything". Is that what it's like?