I predict...
...FAIL
Did they get a deal on Dragon's Den? I love that show; I watch that and Shark Tank a lot...
I actually didn't watch the video at all before that comment, just the still. The picture kind of told the whole story.
Now that I watched it to make sure I didn't miss anything...They kind of keep the fact that the phone app (separate purchase required) is doing the heavy lifting on the down-low there. Why not just run a bluetooth speaker and not have that crap hanging off your guitar?