For everyone that thinks there is "no doubt" modeling is wrecking amp maker's business, what substantiates that?
I would say there is probably SOME truth to it... software modellers for DAWs, PODs for quiet home rehearsal and AxeFX/Kemper for studios/live... I mean SOME of those sales would've been amps if modelling tech didn't exist...
I think the hard thing to know is how many MORE amps are being sold as a RESULT of modelling...
This is probably an impossible thing to really gauge, the net impact.
I'm not referring to the sound but the fact they're actually copying the circuits in the digital realm. One things for sure, as modeling continues to progress amp designers/manufactures will be keeping a close eye on how they're doing it. All it's gonna take is a few ambitious lawyers.
This is one of those "common sense" statements, "modeling is hurting amp sales", but unless someone that sells amps chimes in, I'm skeptical. Just because it seems like it would doesn't mean it actually is.
Who really has numbers to back this statement up?
Of course tube amps won't die out, they're an integral part of guitar history. It's like saying you wouldn't buy a real Monet, if you could afford one, because you can get a really good print. I can see market share narrowing but never dieing out.
Fuch'ed off?
Tube Amps are safe for now. When modelers get the "amp in the room" sound/feel, that's when amp manufactures will feel it. If FAS created something like Line 6's DT amp series, I think that would be game changer in the world of amps.
Hi Cliff I'm new here, I'm on the waiting list for the AX8. Totally out of curiosity...did you build tube amps before getting into DSP engineering? If so what kind of circuits did you like making? I finally got rid of all the kooky family and now I am relaxing and reading about gear."...if the modelling devices become so cheap and so good that they then force the analogue guys out of business, who the hell are the modellers going to model?"
No one, we start making our own virtual amps like the FAS Hot Rod, for example (and FAS Modern I/II/II, etc., etc.). You don't need physical tubes and other parts to design a virtual amp. I designed FAS Hot Rod in an afternoon. It would have taken months to do that with a 'real' amp. Voicing a virtual amp can be done in a tiny fraction of the time whereas voicing a real amp requires changing parts in and out ad nauseum.
This is it, in a nutshell. If it's no longer a question of sound quality, then it's just an attachment to the old tech. That fades with the generation that holds the attachment. Time will tell, but it's a familiar cycle."...if the modelling devices become so cheap and so good that they then force the analogue guys out of business, who the hell are the modellers going to model?"
No one, we start making our own virtual amps like the FAS Hot Rod, for example (and FAS Modern I/II/II, etc., etc.). You don't need physical tubes and other parts to design a virtual amp. I designed FAS Hot Rod in an afternoon. It would have taken months to do that with a 'real' amp. Voicing a virtual amp can be done in a tiny fraction of the time whereas voicing a real amp requires changing parts in and out ad nauseum.
"...if the modelling devices become so cheap and so good that they then force the analogue guys out of business, who the hell are the modellers going to model?"
No one, we start making our own virtual amps like the FAS Hot Rod, for example (and FAS Modern I/II/II, etc., etc.). You don't need physical tubes and other parts to design a virtual amp. I designed FAS Hot Rod in an afternoon. It would have taken months to do that with a 'real' amp. Voicing a virtual amp can be done in a tiny fraction of the time whereas voicing a real amp requires changing parts in and out ad nauseum.
This would be really awesome!Cliff, will you let us design our own virtual amp one day ? Is it what you called the "User amp models" some months ago ?
It would be absolutely terrific.
Cliff, will you let us design our own virtual amp one day ? Is it what you called the "User amp models" some months ago ?
It would be absolutely terrific.